Zachary Evans
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Content Marketing Proposal
Project type
Marketing
Date
November 2025
Created the work for a class project. More or less, I created a marketing pitch for a student organization I am personally deeply involved with, that being Generation Sketch Comedy. For reference, Generation Sketch Comedy, or Gen Sketch, is organization is the longest running sketch comedy troupe in Gainesville, running for over forty semesters as of now with a large variety of comedic talent coming from this organization. The several slides worth of pitching I did for Gen Sketch alongside the video creation I did for my earlier presentation on the same topic taught me a lot about planning an effective advertising campaign that actually has feasible possibility of promoting a student organization. Learning more about the in-depth campaign creation process with exact week and month deadlines and deliverables was an absolute blast. Taught me similarly that its great to work on what you love, but what matters more is that you’re honing the skills to make great work regardless of if you love the platform you promote or not. What matters most is that the client is happy for marketing, and making sure to get it done regardless is what we’re all about.

